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My Professional Associations

 

My interests include but not limited to Marketing Automation, Content Development, Website designing, Email creation, SEO, Digital Marketing, Social Media, Paid Search and Web Development

Marketo, Marketing Automation, Srujan, Srujan Vishwanath, Marketing Specialist
  • My first stint was into Business Developement and Lead Generation at Aegon Religare

  • Travelled within the city to generate leads and advertise Aegon's insurance offerings to the targetted audience

  • Generated demand for Aegon's products and made product presentations

  • A lot less designing and a lot of cold calling is what I did in Aayuja Technologies.

  • I associated myself with Ziff Davis through this CA based compnay and started my stint into International Sales & Promotion

  • Promoted collaterals ranging from Whitepapers, Webinars, Case Studies, Reports, Trade-shows, Offers to C-Level, Director and Manager grade people in the North America region

Marketo, Marketing Automation, Srujan, Srujan Vishwanath, Marketing Specialist
  • Initially performed Lead Researching, Qualifying and Generating leads for WAN Optimization and Network as a Service (NaaS) verticals for the North American Markets

  • Working closely with the sales team to ensure that the SLA is met

  • Understanding the funtioning of MPLS, IPVPN and also other CDN providers and uniquely position WAN Optimization offering to the target market

  • Prepared Videos for the Internal communication and promotions 

Marketo, Marketing Automation, Srujan, Srujan Vishwanath, Marketing Specialist
  • Specialized in handling Marketo to create Campaigns

  • Work closely with global staleholders in creating content using Marketo

  • Part of FireEye's Global Demand Generation Center and responsible for executing global marketing campaigns using Marketo and SFDC

  • Set up campaigns ranging from Emails, Events, Newsletter, Offers, Webinars, Online Media and Online Advertising and also Nurture campaigns in Marketo

  • Handle the List Import and Lead Database feature of Marketo and maintain the database as per company policy

  • Set up effective A/B testing methodology and suggest the best outcome to the program managers for effective deployement of programs

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