My Professional Associations
My interests include but not limited to Marketing Automation, Content Development, Website designing, Email creation, SEO, Digital Marketing, Social Media, Paid Search and Web Development
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My first stint was into Business Developement and Lead Generation at Aegon Religare
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Travelled within the city to generate leads and advertise Aegon's insurance offerings to the targetted audience
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Generated demand for Aegon's products and made product presentations
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A lot less designing and a lot of cold calling is what I did in Aayuja Technologies.
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I associated myself with Ziff Davis through this CA based compnay and started my stint into International Sales & Promotion
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Promoted collaterals ranging from Whitepapers, Webinars, Case Studies, Reports, Trade-shows, Offers to C-Level, Director and Manager grade people in the North America region
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Initially performed Lead Researching, Qualifying and Generating leads for WAN Optimization and Network as a Service (NaaS) verticals for the North American Markets
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Working closely with the sales team to ensure that the SLA is met
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Understanding the funtioning of MPLS, IPVPN and also other CDN providers and uniquely position WAN Optimization offering to the target market
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Prepared Videos for the Internal communication and promotions
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Specialized in handling Marketo to create Campaigns
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Work closely with global staleholders in creating content using Marketo
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Part of FireEye's Global Demand Generation Center and responsible for executing global marketing campaigns using Marketo and SFDC
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Set up campaigns ranging from Emails, Events, Newsletter, Offers, Webinars, Online Media and Online Advertising and also Nurture campaigns in Marketo
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Handle the List Import and Lead Database feature of Marketo and maintain the database as per company policy
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Set up effective A/B testing methodology and suggest the best outcome to the program managers for effective deployement of programs